Strategic communications professional driven by a belief in constituent-driven and donor-centered communication.

Leader of an award-winning media relations program, securing more than 100 million media impressions annually.

More than 20 years of professional writing experience, as a journalist, corporate copywriter and cause marketer.

Crisis-tested spokesperson with experience in proactive and reactive environments.

Ethically-guided brand manager that believes cause marketing must be mission-focused.

Career Summary

Alzheimer’s Association (2003 to Present)
Chief Communications Officer: March 2011 to Present
Director of Communications and Information Technology: July 2008 to March 2011
Public Affairs Director: January 2005 to July 2008
Coordinator of Public Relations/Advocacy: March 2003 to January 2005

  • Lead content development, strategy and marketing efforts to advance chapter strategic plan goals.

  • Develop news releases, position statements, talking points, and constituent communications for internal and external usage. Provide message and media training to staff at all levels.

  • Coordinate digital marketing communications program, including email, website, social media and search engine marketing. Benchmark and analyze digital channels.

  • Manage and coordinate multichannel advertising program to increase mass market concern and awareness through television, print, digital, radio and out-of-home campaigns.

  • Act as chapter spokesperson. Provide crisis communications direction and counsel.

  • Previous member of the Alzheimer's Association nationwide marketing workgroup and public policy advisory council. Current member of the Alzheimer’s Association social media task force.

  • Serve on chapter’s senior management team, contributing strategic leadership and oversight of communications, government affairs and information technology to support chapter operations.

  • Member of Chapter's grant management team, providing oversight to $2 million in New York State Department of Health awards.

Regional Marketing Liaison (February 2018 to Present)

  • Coach communications staff in New York State to achieve strategic plan goals related to marketing communications.

    Provide leadership and consultation on issues of branding, media relations, digital marketing and content marketing.

  • Interface regularly with chapter and regional executives and functional area leads, offering counsel and feedback on strategic plan progress and daily operations.

  • Represent New York State on 16-member Alzheimer's Association national marketing council.

Coalition of New York State Alzheimer’s Association Chapters (2003 to 2016)
State Government Affairs Contact: May 2013 to November 2016
Chapter Staff Liaison: March 2003 to Present

  • Directed statewide agency-to-advocate communications, including online advocacy engagement of more than 80,000 Alzheimer’s advocates. Assisted in managing Facebook and Twitter accounts.

  • Developed and edited position papers, letters of support, legislative platforms, and other peripheral materials. Conduit between New York State Alzheimer’s Association chapters and national Alzheimer’s Association public policy division.

  • Created public policy trainings and messaging to educate organization staff working with the public.
    Developed and executed media strategy, and acted as spokesperson. Represented Coalition at community gatherings and government functions.

  • Interacted with leaders of New York State government and the United States Congress in advocacy of legislative, funding and regulatory positions.

  • Principal organizer of annual statewide advocacy rally, gathering more than 150 advocates.

Bryant & Stratton College, Syracuse North Campus (2003 to 2010)
Adjunct Instructor: January 2003 to December 2010

  • Graphic design courseload included problem solving and marketing, digital image editing, career preparation, typographic design, page layout, and vector-based graphic design

  • Liberal arts courseload included research and writing, and career preparation

Cablexpress Technologies (2001 to 2002)
Copywriter: May 2001 to January 2002

  • Led the creation and development of internal communication pieces, including promotional and training materials for sales staff, and speeches, presentations and written communication from senior leadership to employees.

  • Developed and produced printed and electronic communications to support corporate marketing plan. Edited and proofread all external corporate communication.

  • Composed executive correspondence and speeches.

  • Contributed to redesign and rewrite of corporate and product websites, and e-newsletters.

Syracuse University Office of Athletic Communications (1999 to 2001)
Assistant: August 1999 to May 2001

  • Acted as primary media liaison for the men's and women's swimming and diving, and women's volleyball, softball, and tennis teams.

  • Provided assistance to the primary media liaison for nationally-ranked football, men's and women's basketball, and lacrosse.

  • Wrote and designed media and recruitment guides

Education

Syracuse University, S.I. Newhouse School of Public Communication
Master of the Arts, 2001
Concentration: Newspaper Journalism

St. Bonaventure University
Bachelor of the Arts in Journalism and Mass Communication, 1999
Major: Journalism/Mass Communications     Minor: History

Volunteer and Community Service

  • Show Us CNY, assistant to the principal organizer (2014 to Present)

  • Social Media Breakfast Syracuse, advisory committee (2013 to Present)

  • Future Fund of CNY (Central New York Community Foundation), steering committee (2005 to 2008)

  • Erie Canal Museum, Board of Trustees (2005 to 2006)

  • Onondaga Citizens League, Board of Directors (2005 to 2006)

  • Thursday Morning Roundtable, Syracuse University, member (2005 to 2007)

Awards

  • Outstanding Achievement in Advancing Public Policy — State Actions, presented by the Alzheimer’s Association (2016, 2017, 2018)

  • Outstanding Achievement in Advancing Public Policy — Congressional Actions, presented by the Alzheimer’s Association (2016, 2017)

  • Outstanding Achievement in Increasing Concern and Awareness, presented by the Alzheimer’s Association (2012, 2017, 2018)

  • Constant Contact E-Marketing All-Star (2008, 2009, 2010, 2011, 2012)

  • M&T Bank/CNY Business Journal 40 Under 40 Award (2006)

  • Multiple College Sports Information Directors Association publications awards

Tech Proficiencies

  • Hootsuite Pro social media marketing platform

  • Facebook Insights and Twitter Analytics

  • Adobe Creative Cloud, including graphic design, web design and audio production platforms

  • Microsoft Office

  • CMS platforms including WordPress, Kentico and RedDot

  • Google Apps for Business, Google Analytics and Google AdWords

  • Blackbaud fundraising products, including The Raiser’s Edge and Luminate